Erotetics

About

Erotetic Arts

An AI automation and operations studio.

Erotetic Arts is an AI automation and operations studio. We create real business value with technology, and we are unusual in two ways: we start with the question, not the tool, and we actually build and ship the result.

Most AI spend creates no value. Not because the technology is hard, but because the projects are pointed at the wrong thing: automating a broken process so it runs faster, shipping an “agent” that is really a brittle script, bolting AI onto a bottleneck that was never the bottleneck. The engineering works and the needle does not move.

We work the other way around. Before any build, we find where AI and automation would actually change your numbers, and the processes that should be fixed or removed rather than automated. Then we build the system that does it, and hand over something that works.

What we do

  • Find the value. A short diagnostic that locates where AI and automation are worth it, and where they are not. We do not automate your mess faster.
  • Build and automate. AI workflows, agents, pipelines, integrations, full applications. Working operations, not a slide deck.
  • Fractional AI operations. Ongoing, embedded help running and expanding your AI operations over time.

How we work

Before we build, we run a simple discipline borrowed from our own research:

  1. Surface: what are we actually trying to do, and what are we not?
  2. Examine: what does the plan presuppose? Which assumption is load-bearing?
  3. Challenge: what breaks if that assumption fails?
  4. Reframe: what is actually worth building, once the premises are explicit?

It is why what we ship creates value instead of just running. The thinking engine behind it is Assumptology, our wider project on the hidden assumptions that decide outcomes.

Who we are

Erotetic Arts is led by a working CTO, with years of building and shipping production systems in industry behind every engagement, from data tooling to full applications. We build; we do not just advise.

The philosophy

The method rests on a public, reviewable foundation. Assumptology is the wider intellectual project that powers the work: the study of the load-bearing assumptions hidden inside positions, products, and decisions. Read the framework or the essays and papers.

Contact

Have an AI project worth getting right? Email hello@erotetics.com.

Founder

Who's behind the work

Carl-Johan Rosenberg

I’m Carl-Johan Rosenberg, founder of Erotetic Arts and a working CTO. I build AI systems and production software, and I lead engineering for a living, not from the sidelines.

Before and alongside Erotetic Arts, I’ve held senior data and technology roles, up to Chief Data Officer and Chief Technology Officer, across ecommerce, food delivery, and regulated financial technology. Earlier roles include MadBid, the Atomico-backed pay-to-bid marketplace, and Deliveroo. The work runs from production data platforms (ingestion pipelines into Redshift, a Redshift and DBT warehouse with proper unit testing, Snowflake, and BI tooling from R-Shiny to Metabase and Looker) to payments infrastructure (Open Banking, card acquiring, and opening new markets in Latin America), and across the operational coalface: merchandising, warehousing, multilingual customer support, fraud, and KYC. In regulated finance I held the CF10A (CASS operational oversight) controlled function and am certified under the FCA’s Certification Regime. Real systems, built to run in production, in places where getting it wrong is expensive.

Most AI projects fail on the question, not the engineering. I started Erotetic Arts to do it the other way around: find what is actually worth building, then build and ship it. The thinking behind that is Assumptology, my wider project on the hidden assumptions that quietly decide outcomes.