Instead of having a more traditional about me page, I took the advice of Simon Sinek's book title: "Start with Why".

Why did I start writing about questions?

As a 27-year-old Swedish fresh graduate student with an M.Sc. in Physics, followed by another M.Sc. in Economics, I was confused about what I should do with my life. But the one thing I had realised was that I did not want to be an academic. I needed a clean break, business experience and, ultimately, more fundamental life skills.

On the side of my studies, I read several biographies by successful people like Warren Buffet, and in 2010, I read the excellent book "Seeking Wisdom" by Peter Bevelin. Inspired by the book, I wrote him a long letter about my experiences and confusion about what to do next. When he replied, he referred me back to some wise words by Warren Buffet:

Do what turns you on. Do something that, if you had all the money in the world, you'd still be doing it. You've got to have a reason to jump out of bed in the morning. Don't look for the money. Look for something you love, and if you're good, the money will come.

At the time, I did appreciate the wise words but was looking for more concrete actions and skills. Not knowing what to do next, I packed up my bag and moved to London in the hope of finding answers to my question. Having worked in several startups in London since 2010 in many business areas, I now believe I have found my true passion in the coming field of questions and their relations to each other.

In the last five years, I have started reading books on questions, philosophy and logic. Over these years, I have also had several discussions with friends, family members and colleagues about questioning and how asking better questions can improve your thinking and life. I have had mixed reactions, both positive and negative. The main critique has been the area is too niche, and although interesting, it will be challenging to turn into a business.

The first point, that the subject of questions is too niche, I don't believe in any more. Working in the tech sector, I am daily asked various questions: Why does the application do x when I want it to do y? How long will it take to implement this feature? What is the best architectural design for this new feature?

As a result of having started this venture, my thinking has improved. Focusing my thoughts on questioning my assumptions and weighing up the pros and cons of different options has greatly increased my productivity both professionally and personally.

In addition to myself, I can also see changes in my wife and my son. A typical example is when discussing something with my wife around the dinner table, the word "good" comes up. Instead of using assumptions to aid the word's interpretation, we often use the question, "Good for whom?" The only regret I have so far with this project is that I sometimes feel slightly frustrated when the techniques I have introduced are used against me, but that is life.

In my son's case, when he asked the famous Why question, I countered it with Why What? After some time, I observed him walking around proudly, stating Why what? Why what.

The second part of being able to turn it into a business, in the last few days, I re-read the words from Buffet and have gained a lot more skills than what I had 13 years ago. I will dedicate this space to questions, logic and wisdom with the ambition of turning this project into value for my readers and, shortly, users of an application.