Strategic analysis
We surface the presuppositions that drive decisions. What is taken for granted gets named, named so it can be challenged before it becomes an expensive surprise.
Erotetic arts
Better questions,
better thinking.
A methodology for improving reasoning under uncertainty. We help organisations uncover the hidden assumptions behind their strategies, decisions, and processes — and reframe the questions that lead to better outcomes.
What we do
Structured inquiry applied to your hardest problems.
Consulting
Structured inquiry applied to your hardest problems — from boardroom strategy to operational process. Less disagreement, clearer closure.
Research
We publish on erotetic logic, assumption analysis, and the epistemology of inquiry. The methodology sits on a public, reviewable foundation.
The method
Surface. Examine. Challenge. Reframe.
Four steps to expose the load-bearing assumptions behind a decision and converge on a question that can actually be settled. The output isn't more analysis — it's clearer closure.
See the full methodology →From the blog
Recent essays
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The discovery process of the primary cause of stomach ulcers
Learn about the fallibility of answers
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What problem are you trying to solve?
Learn about assumptions and the role they have in asking the right right question
Ready to ask better questions?
Whether you need strategic analysis, structured inquiry, or a fresh perspective on a hard problem — we'd love to hear from you.
Start a conversation →